Design for growth. Validated by data.
I help Series A and B startups eliminate the guesswork. By aligning deep user research with business metrics, I build the scalable interfaces that drive high-value conversions and long-term retention.
Real problems, solved with design
Every project started with a challenge—a leaky funnel, a messy MVP, or a slow workflow. Here is how we fixed them and what happened next.
Solving an 80% abandonment rate to unlock €5M in monthly volume for a Fintech platform
STRATEGY
Cognitive Load Reduction: Stripped the flow to essential data points only.
Progressive Disclosure: Replaced long forms with a multi-step, gamified journey.
Real-Time Feedback: Integrated micro-interactions for instant validation.
Guided UX Copy: Used concise, directional instructions to drive completion.
RESULT
Redesigned the end-to-end loan application flow to unlock €5M+ in transaction value within the first 30 days of launch.
Redesigned the core search and management experience to eliminate user friction in property discovery. I focused on streamlining high-intent user flows to increase lead generation and provide a scalable foundation for platform growth.
Built a validated, cross-platform MVP that simplified owner-tenant interactions. I focused on automating repetitive management tasks, resulting in a leaner experience that allows users to manage properties with significantly less operational overhead.
Redesigned a fragmented IoT ecosystem into a modular, card-based interface. I simplified complex device controls into a high-performance dashboard, directly improving user satisfaction and lowering cognitive load for residential users.
Led design sprints to transform fragmented accounting data into a unified, actionable dashboard. By centralizing communication and data-sharing between teams and clients, I eliminated manual bottlenecks and validated a prototype that enables real-time financial decision-making without the traditional email back-and-forth.
Craft & execution
Because a great strategy deserves a world-class execution.
About me
Just a few lines about myself.
12 years of turning user friction into ROI.
I am a Product Strategy Partner specialized in the B2B SaaS space. Over the last decade, I have helped tech startups transition from initial product-market fit to sustainable, high-volume scaling.
My approach is rooted in the belief that design is a business lever, not a visual layer. I specialize in helping Series A and B companies find clarity in their product vision and validate their roadmap through evidence-based design.
Based in: Bucharest, Romania
Working: Worldwide
Product strategy & high-performance design
I don’t just design interfaces; I build growth systems. My process is designed to eliminate the "guessing game" from product development by focusing on three core pillars:
Blog
Explore my thoughts on design, and startups.
