Product Designer for Early-Stage Startups
I turn ideas into useful tech products, and improve existing ones.
Projects
Some of the client projects I worked on.
Redesigned the core search and management experience to eliminate user friction in property discovery. I focused on streamlining high-intent user flows to increase lead generation and provide a scalable foundation for platform growth.
Built a validated, cross-platform MVP that simplified owner-tenant interactions. I focused on automating repetitive management tasks, resulting in a leaner experience that allows users to manage properties with significantly less operational overhead.
Redesigned a fragmented IoT ecosystem into a modular, card-based interface. I simplified complex device controls into a high-performance dashboard, directly improving user satisfaction and lowering cognitive load for residential users.
Led design sprints to transform fragmented accounting data into a unified, actionable dashboard. By centralizing communication and data-sharing between teams and clients, I eliminated manual bottlenecks and validated a prototype that enables real-time financial decision-making without the traditional email back-and-forth.
Playground
Designs that I did for fun or never saw the light.
About me
Just a few lines about myself.
12 years of turning rough ideas into businesses.
I'm George, Product Designer who's worked with various early-stage startups across PropTech, Fintech, Healthcare, and IoT to create a product from 0 to 1 and find product-market fit, as well as fixing what is not working in a live product.
Some of my highlights include:
Over €10M in total raised by founders I worked with
More than 20 shipped products from concept to launch
Initial designer of a mobile app with over 10M downloads
Based in: Bucharest, Romania
Working: Worldwide